About The Start Experiment

The blog post was only live for 24 hours.

Jon Acuff was in the middle of a bus tour to promote his latest book, Start, which had recently hit the New York Times Bestsellers list, when he posted it. Readers had already lined up to buy the little black, white, and red hardbacks, and what a powerful book it was. Start shined a light in the dark corners of readers’ minds and asked them to confront the thing that held them back in life.