How Long Should Writing Cook? 

by Mike Loomis

How do you know when a writing project is “finished”?

We’re not just talking about a 50,000-word book. Tweets, emails, and blogs impact our brand, our relationships, and bank account.

Have you ever hit the “Send” button, and within three nanoseconds looked for the “Un-Send” button?  I’ve even had authors tell me they wanted to un-publish a book!

Let Your Words Bake

It’s a rare treat when first drafts are “ready to eat.”

This is exactly why I’ve learned, sometimes the hard way, to put my writing back in the oven. Better flavor, fewer regrets, and more influence can result.

Of course, it’s different for each form of communication, each audience, and each writer.

Suggested times…

Tweets: Allow to simmer for 2 hours

Facebook posts: Most tender after 4 hours

Blog posts: Slow cook for 2 days (or freeze for months)

Important “first contact” emails: Let them smoke for 3 days

Sensitive email replies: To avoid burning, stir often for at least 4 hours, or 1 day if possible

Book Proposals: Carefully measure all ingredients and cook for 3 months

Book chapters: Bring to a boil, then “can” for 2 weeks

These recipes are not excuses for procrastination. But fast-food publishing has created more noise, and lower quality writing. I’ll admit, this is TOUGH to do!

Hungry?

My hope is to write fewer words, with more taste.

I’ve opened the lid on my manuscript edits after two weeks and wondered, “Who wrote this terrible mess?!”

Yeah, I’d rather post or send while I’m still intoxicated by my creativity, but I can’t tell you how often this perspective has made the difference between “forgettable” and “fruitful” communications.

What are your “cook times” for words?

What outlets give you the most trouble?

 

About the author: 

Mike Loomis helps people launch their dream projects and books. He’s strategic partner to bestselling authors, non-profits, publishers as well as startups, and aspiring messengers. He and his wife live in the mountains of Colorado with their pet moose. www.MikeLoomis.CO

 

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